Implementing Pay-Per-Click (PPC) advertising through platforms like Google Ads, Microsoft Advertising (formerly Bing Ads), Yandex , and Baidu can significantly enhance bookings and revenue for hotels and resorts. Each platform offers unique advantages tailored to different markets.
Google Ads
Google Ads provides access to an extensive global audience, making it ideal for attracting both local and international travelers. Its sophisticated targeting options allow hotels to reach potential guests based on demographics, interests, and search behaviors. Features like Google Hotel Ads enable properties to display real-time rates and availability directly in search results, facilitating direct bookings.
How It Works: By bidding on relevant keywords such as "luxury resort in Thailand" or "beachfront hotel in Phuket," your ads appear in search results when users seek accommodations. This visibility drives qualified traffic to your website, increasing the likelihood of direct bookings.
Microsoft Advertising (Bing Ads)
While Bing's market share is smaller compared to Google, it attracts a unique audience that may not use other search engines. Advertising on Bing can result in lower competition and cost-per-click (CPC), offering a cost-effective channel to reach potential guests.
How It Works: By importing your existing Google Ads campaigns into Microsoft Advertising, you can efficiently target Bing users searching for accommodations in Thailand. This approach broadens your reach and taps into an additional segment of travelers.Especially European and Japanese target for Hotel
Yandex
Yandex is the top search engine in Russia, holding over 50% of the market share. Leveraging Yandex enables hotels to effectively reach Russian-speaking travelers, a key segment of international tourists visiting Thailand. Many of these travelers actively search for hotels in popular vacation destinations like Phuket and Pattaya.
How It Works: By creating ads in Russian and highlighting amenities that appeal to Russian tourists, such as family-friendly services or Russian-speaking staff, your hotel can attract this audience. Yandex's detailed user data enables precise targeting, enhancing the effectiveness of your campaigns.
Baidu
Baidu is the leading search engine in China, making it an essential platform for reaching Chinese travelers searching for hotels and accommodations. Advertising on Baidu offers a cost-effective way to target the Chinese mainland market, ensuring greater visibility and engagement with potential guests.
How It Works: To advertise on Baidu, hotels need a website translated into Simplified Chinese and compliance with Chinese advertising regulations. By promoting services that cater to Chinese guests, such as local cuisine or partnerships with Chinese payment systems like Alipay - 支付宝 , hotels can effectively attract this growing market segment.
By strategically leveraging PPC channels, hotels and resorts can expand their visibility across diverse markets, driving higher bookings and revenue. Based on experience, PPC is a crucial factor in maximizing conversions and ROAS (Return on Ad Spend). By setting precise audience targeting, optimizing data-driven strategies, and refining keywords, headlines, and captions, hotels can effectively align their ads with travelers' search intent, resulting in more direct bookings.
If hotels or resorts are seeking performance marketing experts specializing in PPC for both local and international markets across various destinations, PlaceSpace is a leading digital performance marketing agency for the hospitality industry. With expertise in driving high bookings, optimizing budgets, and maximizing ROAS, we help hotels and resorts achieve their revenue goals. Contact PlaceSpace today for a free consultation.
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