Thailand has a significant advantage in terms of natural attractions, including seas, islands, forests, mountains, and waterfalls. Tourists, whether Thai or foreign, often seek out these places for relaxation and a break from hard work. Being surrounded by nature is something that tourists particularly enjoy.
Accommodations such as hotels and resorts are primary choices for tourists. But how can we ensure that our establishment is chosen by customers? What can we do to attract tourists to our accommodations? Let's list the factors involved in advertising or creating promotional content for our accommodations.
Highlight the scenic views of your accommodation
Showcase the million-dollar views from your hotel rooms with photos or clips showing the best moments, such as sunrise directly outside the room, sea mist views visible from the room, soaking in a bathtub on the balcony with mountain or waterfall views, or a stream and waterfall that can be seen from the room itself. If you have a unique selling point but need help creating content, Place Space can help create content to highlight your unique selling points and significantly increase your room bookings.
Promote your accommodation as an option even during the low season
This means that if your accommodation is in a natural setting, surrounded by forests, streams, or mountains, the fresh air and natural surroundings are appealing to tourists, even during the hot season. During the rainy and cool seasons, the pleasant weather is a big draw. For example, having activities like river rafting during the rainy season or promoting the year-round cool climate can turn a low season into a high season.
Add special activities to your accommodation
Nowadays, accommodations are not just for sleeping. Highlight interesting activities available at your accommodation to add value to the rooms and enhance the guest experience. Examples include a spa with mountain views, an evening barbecue set, or half-day and full-day tours to the mountains and forests. These features can attract tourists and make them say "wow," especially if you promote them online through social media and your website.
Special meals and dining experiences
Instead of letting customers go out for activities, attract them with special dining experiences at your accommodation. Offer afternoon tea sets, a small café with a million-dollar view, or an evening barbecue set in cool weather. Bundle these with accommodation promotions to ensure customer satisfaction.
Seasonal promotions
Festivals are prime opportunities to attract guests. Start promoting about a month before the festival, aligning with your accommodation type. For example, promote stargazing during meteor showers or the cool weather during New Year's with beautiful images and combine this with the above promotions. A bit of targeted advertising will ensure your rooms are fully booked.
These are the main strategies that hotels, resorts, and accommodations should adopt to promote their content to customers and viewers, attracting them to stay with us. Even if customers can't visit, if they like the content, they might spread the word to their friends or acquaintances. If you are not confident in creating content or promoting your accommodation's unique selling points, "PlaceSpace" has a creative and experienced team to help you reach your goals and become widely known. If you are interested or need consultation on content creation and promotion on social media like Facebook, Instagram, or TikTok, contact "PlaceSpace." We are happy to offer advice and guidance.
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