Thailand's tourism is globally renowned for its beaches and islands. Every year, many tourists from around the world visit these coastal areas. Popular destinations such as Phuket, Krabi, Khao Lak, Samui, Hua Hin, and Pattaya have numerous accommodations. But how can we create content that increases customers for our hotels, continues to grow, and outcompetes local rivals? Let's find out...
Create Discount Promotions
Discounts that significantly increase room bookings must primarily offer value to customers. Promoting discounts during peak tourist seasons, such as July or August, or at major national events, can attract more customers. Importantly, promotions should not just be about price reductions but should add value and enhance experiences. For instance, offering full-board meals for stays longer than three nights can be more attractive while managing the hotel’s costs and profits.
Reviews from Influencers or Creators
Nowadays, people rely heavily on reviews rather than celebrity endorsements. General reviewers or well-known influencers with a large follower base (10,000+ followers) can greatly increase hotel awareness. Start by investing in travel-related influencers or creators, and once the hotel gains popularity, engage more prominent influencers to further boost recognition. However, reviews must directly reflect the hotel’s quality. Positive but inaccurate reviews can lead to negative word-of-mouth and damage the hotel's reputation.
Promote the Hotel's Unique Features
Highlighting the hotel’s unique aspects can attract and increase customer interest. For example, beachfront hotels with private beaches, horseback riding, various water activities, in-room jacuzzis, private pools, top-tier chefs, or buffet lines. Promoting these features online and through advertisements on social media like Facebook and Instagram can significantly boost room bookings.
Advertising and Consistent Content Creation
Unlike the past, people now primarily consume media through social media and search for information online. Regular and consistent promotional content, combined with targeted ads, is crucial. Specialists in hotel advertising, like PlaceSpace, can start with a budget as low as 10,000 THB per month. People often enjoy funny and engaging content, similar to Good Sunday's cafe page, which quickly gained attention through humorous content related to its services and products.
Show Quality Photos or Clips of the Hotel
No one wants to stay in a place with poor service, unclean facilities, or rooms that do not match expectations. Showcasing the hotel’s good image can attract potential customers.
These four main factors—discount promotions, influencer reviews, highlighting unique features, and consistent content creation—are key to increasing hotel bookings and brand awareness. After implementing these strategies, real guest reviews will further enhance the hotel's reputation through positive word-of-mouth.
For assistance with content creation, PlaceSpace offers experienced teams to help with promotional content, awareness campaigns, and increasing revenue and bookings to push on Social media. They also provide online advertising services on SEM (Google Ads) and Social media on Facebook and Instagram to accurately reach target audiences and enhance content impact, boosting bookings significantly. then get booking for hotel advertising on social media.
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