POL

A Performance Marketing and Digital Marketing leader with expertise in scaling hospitality, real estate, and digital platforms across both domestic and international markets. His work bridges B2B strategies and mass-market campaigns, helping hotels, resorts, and travel-related brands reach local tourists while also expanding into global markets across Asia, Europe, the Middle East, and beyond.

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He specializes in AI-powered performance marketing, applying advanced analytics, automation, and AI search engine optimization (AEO) to maximize visibility and bookings. His campaigns cover Google Ads, Social Media, Metasearch, SEO, Display, and AI-driven channels, consistently achieving strong ROAS and conversion growth.

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Beyond paid performance, Phattarapol is skilled in strategic marketing communication and influencer collaborations, using brand ambassadors, UGC creators, and cross-border partnerships to build trust and engagement. By aligning technology with storytelling, he connects brands with travelers at every stage — from inspiration and discovery to booking and loyalty.

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Holding an MBA in Marketing and a Bachelor’s degree in International Relations with a Minor in Marketing from Thammasat University, alongside certifications in Digital Marketing, Data Analytics, and Business Analysis, he blends academic strength with proven execution.

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Phattarapol’s vision is to create technology-driven growth engines for the travel and hospitality sector, where AI, data insights, and influencer-led communication transform how businesses reach both domestic tourists and international travelers, driving sustainable revenue and long-term brand value.